The Techtonic Group, a leading provider of outsourced software and supply chain technology development, became a Think Marketing client in 2008. Working with their executive team, we took an integrated approach to marketing to specific customer segments. Our targeted methodology provided their customers with tailored, meaningful marketing messages aimed at increasing customer loyalty and sales.
Work Highlights
Techtonic Group’s new website design was developed to help them stand out in the very competitive IT Outsourcing industry. The overall look and feel was developed to project a polished but accessible aesthetic that would appeal directly to their customers.
We developed an email marketing template that allowed for easy follow-up to prospects in their database. As part of a multi-touch, “drip marketing” campaign the quarterly emails will help Techtonic Group stay in touch with their customers on a regular basis -- an ideal way to increase customer loyalty and sales.
In conjunction with the Techtonic Group’s new website design we created a simple white paper, “Seven Factors to Successful IT Outsourcing” to be used as a lead generation tool across their various online marketing campaigns. Providing prospects with meaningful information like white papers is one of the best ways to get them to actively engage with your company.
