Social Networking and Web Brands - Neilson Rankings

Posted by Erin on 01/22 at 09:48
2 comments

Neilson Online recently released Dec 07 Top 10 US Social Networking sites and Top 10 Web Brands rankings.

Fascinatingly, Myspace still clearly rules over Facebook - still surprising to me (Jan numbers should be interesting to see after Facebook’s

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What are you guys doin’?  We’re idea-ting.

Posted by Erin on 01/21 at 12:00
2 comments

Note to Corporate America: Stop talking and start doin’.  I hope you love this mockery of corporate brainstorming as much as I do!  Guess I’ll have to wait a bit to pick on IBM - this is hilarious.

http://www.youtube.com/watch?v=ziOG_GHNVq0Read On...

Ad slogans gone to the dogs.

Posted by Erin on 01/16 at 09:36
0 comments

We’ve recently been reviewing taglines for a couple clients and I’ve come to the conclusion that taglines have gone to the dogs.  USPs are MIA, differentiators are indifferent, value propositions are unvaluable.  A good tag is hard to find. 

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Your customer is your biggest competition?

Posted by Erin on 01/14 at 10:26
0 comments

I regularly have conversations with businesses about their positioning (you can read an article I wrote for Yahoo! on positioning here: http://newsletter.smallbusiness.yahoo.com/0807_wh_create.php) and in these conversations I always ask people

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