And the turkey award for branding goes to….

Posted by Erin on 11/25 at 17:11
1 comments

Aol.  Period!  Yes, AOL’s new brand mark.  Aol with a period.  Better?  It’s reversed out font over images that constantly change.  So check out this new “logo”:  
Really?  Really.  According to the company’s press release and a statement from their

Read On...

A Case Study in Product Launch

Posted by Erin on 11/19 at 17:48
0 comments

Ford is about to launch their new Fiesta, a new "global car" they’re introducing to the US market.  The "Fiesta Movement" campaign is truly worth taking a look at. 
 

Social media.  In-person events.  Advertising.  Product sampling.  Live and Read On...

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