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Read On...The ultimate attempt at using a marketing campaign to overcome marketplace perceptions
If you can forget about the content and imagine that you’re not being snowed, this is a great microsite and a great example of how to use marketing to overcome marketplace perceptions. IF YOU CAN FORGET ABOUT THE CONTENT!!! Nice try, Microsoft
Read On...No phone left behind
For years, WAP (wireless application protocol) has been an important part web/marketing, and today, according to some research studies, it’s actually the fastest growing segment of wireless phone user behavior (so, yes, your website should be
Read On...Homegrown taglines - not so yummy
The other day I saw this article and immediately wanted to bury my roots in a new backyard. Tracy (the city next door to my hometown) is a city surrounded on three sides by interstate highways and has decided to use “Think inside the triangle” for
Read On...Microsites: saving the bees and driving your business
So there’s a TV commercial that mentions “save the bees,” which led me to googling “save the bees,” which relatively quickly led me to “colony collapse disorder,” which eventually led me to something really interesting….a Haagen-Dazs microsite
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