A quick note about “you.”

You: the single most powerful word you can use in your copy.  Wish I had time to write more on this, but it’s a simple concept, so you probably don’t need to hear more about it than this --- the more you can use "you," the better.  You’ll be amazed

Great Marketers and a Great Movie (or maybe the other way around)

Tomorrow Think is sponsoring a private screening for the "Spirit of the Marathon" movie to raise money for the Pasadena Marathon - it’s going to be a very special evening and we welcome you to join us!  All funds raised from the marathon go

New website!  (Before & after within, along with a little bragging.)

We recently finished creating a new website for the Pasadena Marathon - before and after shots below.   Congrats, Think team on a job well done and congrats to the Marathon who’s now "open for business"!  (Feel free to register for the event!)

RIP Joe Isuzu, branding legend

In the 90s I had the most fortunate experience of working directly for a creative genius who was most notably known for coming up with Joe Isuzu.  He was one of my mentors.  (The creative guy, not Joe.)  Joe Isuzu was acknowledged industry-wide as

Social Networking and Web Brands - Neilson Rankings

Neilson Online recently released Dec 07 Top 10 US Social Networking sites and Top 10 Web Brands rankings.

Fascinatingly, Myspace still clearly rules over Facebook - still surprising to me (Jan numbers should be interesting to see after Facebook’s