What are you guys doin’? We’re idea-ting.
Note to Corporate America: Stop talking and start doin’. I hope you love this mockery of corporate brainstorming as much as I do! Guess I’ll have to wait a bit to pick on IBM - this is hilarious.
Ad slogans gone to the dogs.
We’ve recently been reviewing taglines for a couple clients and I’ve come to the conclusion that taglines have gone to the dogs. USPs are MIA, differentiators are indifferent, value propositions are unvaluable. A good tag is hard to find.
Read On...Your customer is your biggest competition?
I regularly have conversations with businesses about their positioning (you can read an article I wrote for Yahoo! on positioning here: http://newsletter.smallbusiness.yahoo.com/0807_wh_create.php) and in these conversations I always ask people
Read On...How much would you spend on a new website?
In thinking about ways for clients to get the most out of their budgets in 2008 (which is probably another blog altogether), I came across this article. $10 million on a website? All I can say is yowza!
Great holiday cards/entertainment
In the spirit of the holidays, I thought I’d share a few fun holiday sites/greetings I’ve come across. After all, friends help friends get through the holidays (sanely) and sometimes you just need to goof-off a bit to do that. (Don’t worry, we
Read On...
