Posted by Erin on 11/25 at 17:11
Aol. Period! Yes, AOL’s new brand mark. Aol with a period. Better? It’s reversed out font over images that constantly change. So check out this new “logo”:
Really? Really. According to the company’s press release and a statement from their
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Posted by Erin on 11/19 at 17:48
Ford is about to launch their new Fiesta, a new "global car" they’re introducing to the US market. The "Fiesta Movement" campaign is truly worth taking a look at.
Social media. In-person events. Advertising. Product sampling. Live and Read On...
Posted by Erin on 08/13 at 13:43
“A brand is not aproduct. It is the sum total of everything a company does — the good, the bad and even the off strategy — that creates a large context or an identity in the consumer’s mind.”
- Scott Bedbury, Formerly of Nike and Starbucks
"A
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Posted by Erin on 03/23 at 13:44
Think Marketing congratulates client, the Pasadena Marathon, on a sold out event! Yesterday’s marathon brought over 9,100 people (and 1,200 volunteers!!). Even with rain pouring down from the sky, participants rallied behind the 5k, half
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Posted by Erin on 02/19 at 20:47
Recently, the city of Los Angeles announced a new ad slogan: “That’s So LA,” which will be used to launch a $2 million marketing campaign seeking to capture the hearts, minds and dollars of tourists “around the world.” (How, you ask will $2
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