And the turkey award for branding goes to….

Posted by Erin on 11/25 at 17:11
1 comments

Aol.  Period!  Yes, AOL’s new brand mark.  Aol with a period.  Better?  It’s reversed out font over images that constantly change.  So check out this new “logo”:  
Really?  Really.  According to the company’s press release and a statement from their

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A Case Study in Product Launch

Posted by Erin on 11/19 at 17:48
0 comments

Ford is about to launch their new Fiesta, a new "global car" they’re introducing to the US market.  The "Fiesta Movement" campaign is truly worth taking a look at. 
 

Social media.  In-person events.  Advertising.  Product sampling.  Live and Read On...

Great Quotes on Branding

Posted by Erin on 08/13 at 13:43
1 comments

Brand, Branding, Brand Identity 

“A brand is not aproduct.  It is the sum total of everything a company does — the good, the bad and even the off strategy — that creates a large context or an identity in the consumer’s mind.”
- Scott Bedbury, Formerly of Nike and Starbucks 

"A

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Getting a Brand Up and Running

Posted by Erin on 03/23 at 13:44
0 comments

Think Marketing congratulates client, the Pasadena Marathon, on a sold out event!  Yesterday’s marathon brought over 9,100 people (and 1,200 volunteers!!).  Even with rain pouring down from the sky, participants rallied behind the 5k, half

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Great Creative Wasted on Bad Execution

Posted by Erin on 02/19 at 20:47
5 comments

Recently, the city of Los Angeles announced a new ad slogan: “That’s So LA,” which will be used to launch a $2 million marketing campaign seeking to capture the hearts, minds and dollars of tourists “around the world.”  (How, you ask will $2

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