Ad slogans gone to the dogs.
We’ve recently been reviewing taglines for a couple clients and I’ve come to the conclusion that taglines have gone to the dogs. USPs are MIA, differentiators are indifferent, value propositions are unvaluable. A good tag is hard to find. (Which, as an agency, makes me grin - let the rest of the world have bad taglines - just makes our job easier for clients. 
) Here’s a great article on the topic: http://adage.com/cmostrategy/article?article_id=122982.
Any taglines (good or bad) you’d like to share? One of my bad favorites is actually already in the article, "that was easy," from Staples. Although, there’s such a smorgasbord of bad taglines out there, it’s hard to choose!
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