Creative (In)Direction

Working with all kinds of designers, we can appreciate this here at Think.  We think you will too. 


http://www.27bslash6.com/missy.html


But actually, this isn’t just funny, it’s practical.  As a creative agency, producing creative can often be a little like flying blind.  If you don’t have a proven methodology for evaluating creative, lots of times you start with information that’s much like what Missy’s owner, Shan, has sent to the designer.  It’s enough info for her because she knows what she wants.  Now sure, the designer here is just making a point (and being a pain), but  this is truly an (over-exaggerated) illustration of what can happen when not enough direction is provided to a creative person.  A designer may want to produce something right for you, but if they don’t know what’s in your mind, or if you assume they understand the purpose and if they don’t have enough specifications, they’ll be creative, after all, that’s what they’re good at!  At Think, we have a proven methodology for producing great creative that’s both creative, and meets the clients’ needs.  We’d love to show you.    

 

 

 

 

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