Getting a Brand Up and Running

Think Marketing congratulates client, the Pasadena Marathon, on a sold out event!  Yesterday’s marathon brought over 9,100 people (and 1,200 volunteers!!).  Even with rain pouring down from the sky, participants rallied behind the 5k, half marathon, bike and full marathon.  A great time was had by all and Think Marketing is celebrating this great success.       

“The work of years culminated in one of the most successful events that Pasadena has ever seen, and that’s saying something," said Israel Estrada, Executive Director, Pasadena Forward.  "While our staff, volunteers, and contractors worked to ensure the execution of an excellent event, the brand and recognition designed by Think Marketing was strong enough to bring in people from all over the world.  I don’t believe there’s another team of professionals who could have done it better – thank God for Think!”  

Think Marketing worked with Pasadena Forward, the organizer and owner of the Pasadena Marathon, to create simple, polished marketing programs that created the buzz and community support needed to convince the Pasadena City Council to unanimously approve plans for the inaugural Pasadena Marathon. (No small feat for a city that already shuts itself down for the world famous Rose Bowl!!)  And yesterday, on March 22, 2009, Pasadena Forward held what we hope is just the first of many successful marathons and fund-raising events to come.

 

"We feel we’ve created a legacy and a great tradition for the southland," said Erin Mills, president, Think Marketing.  "Think Marketing is proud to have paved the way for this local gem to become a powerful brand for many years to come."