The ultimate attempt at using a marketing campaign to overcome marketplace perceptions
Posted by on 08/06 at 08:12 AM
If you can forget about the content and imagine that you’re not being snowed, this is a great microsite and a great example of how to use marketing to overcome marketplace perceptions. IF YOU CAN FORGET ABOUT THE CONTENT!!! Nice try, Microsoft marketing team - so smooth...so sneaky...but a good marketing example for others to be inspired by. (Just make sure you have a less flawed experiment where you really put things to the test and allow the content to be believable.)
Thank you for sharing!
Posted by on 07/01 at 05:50 AM