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Great Quotes on Branding

Posted by Erin on 08/13 at 13:43
1 comments

Brand, Branding, Brand Identity 

“A brand is not aproduct.  It is the sum total of everything a company does — the good, the bad and even the off strategy — that creates a large context or an identity in the consumer’s mind.”
- Scott Bedbury, Formerly of Nike and Starbucks 

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