Neilson Online recently released Dec 07 Top 10 US Social Networking sites and Top 10 Web Brands rankings.
Fascinatingly, Myspace still clearly rules over Facebook - still surprising to me (Jan numbers should be interesting to see after Facebook’s
Read On...Note to Corporate America: Stop talking and start doin’. I hope you love this mockery of corporate brainstorming as much as I do! Guess I’ll have to wait a bit to pick on IBM - this is hilarious.
We’ve recently been reviewing taglines for a couple clients and I’ve come to the conclusion that taglines have gone to the dogs. USPs are MIA, differentiators are indifferent, value propositions are unvaluable. A good tag is hard to find.
Read On...I regularly have conversations with businesses about their positioning (you can read an article I wrote for Yahoo! on positioning here: http://newsletter.smallbusiness.yahoo.com/0807_wh_create.php) and in these conversations I always ask people
Read On...In thinking about ways for clients to get the most out of their budgets in 2008 (which is probably another blog altogether), I came across this article. $10 million on a website? All I can say is yowza!
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