Marketing speak vs. Marketing do.

CREATIVE BRIEF.  The big idea. (COFFEE.)  Win-win.  Viral. (COFFEE.)  Awareness.  Sizzle.  Reason to believe.  Voice.  Tone.  Position.  (COFFEE.) (COFFEE.) Persona.  Seamless.  Streamlined.  Integrated.  Traction.  (ESPRESSO.)  Feature/Benefit.

Creative (In)Direction

Working with all kinds of designers, we can appreciate this here at Think.  We think you will too. 


http://www.27bslash6.com/missy.html


But actually, this isn’t just funny, it’s practical.  As a creative agency, producing creative can often be a

The 4th of July, Business Independence and Innovation

In preparing to celebrate our great country’s independence and history, I found myself thinking about our country’s future and the state of business in our economy.  And recently, I’ve been thinking a lot about that, researching things and finding

A couple more great uses of social media for business

Came across a couple companies using social media for customer support—and check out Best Buy’s case study!

http://twitter.com/rackspace

http://business.twitter.com/twitter101/case_bestbuy

Inspiring. Read On...

Social Media for Business?  Yes, indeed-ia.

Just this week, 2 CEOs separately told me they weren’t sure how they could use social media for business - they knew their kids used it, but how could their business benefit from Facebook?  There are lots of reasons I could give – the least of